By Richard Budd
Beardos and bears, waxed-up wonders and fantastical fakes, starter ‘staches and full-on-fur bombs will all be part of the public spectacle on display at the second annual Beards and Brews bash.
Besides a bevy of facial hair fanatics, all attendees — even the clean shaven — can enjoy samplings from around 20 breweries setting up shop inside Mill No. 5 on March 19 including Navigation Brewing Company, Merrimack Ales, Bad Martha, Flying Dog, Woodstock Inn, Cape Ann, Tuckerman, Worm Town and many more.
“This year is going to be ridiculously amazing,” said Tobis Marx, event organizer and executive director of Made In Lowell. “We’re gonna have all these breweries, many of which haven’t been packaged or sold in the area.”
For $25 admission, participants receive a tasting glass and are turned loose to browse, with about three to four different breweries per station. Among the breweries making their area premieres exclusively at B&B are Champlain Ciders and Von Trapp (yes, those Von Trapps), providing a first look at the most exciting new craft selections.
Expect things to get hairy, says Marx, adding that this year’s event should draw around 800 guests from Greater Lowell and Boston, especially a shaggy set of competitors putting their best (unshaven) faces forward to win the title of best beard around. The lucky winner will receive a one-of-a-kind hand carved trophy and a year’s supply of “Beardo” all-natural beard balm courtesy of Beards ‘n’ Brews official co-organizer and grooming guru Red Antler Apothecary, also located at Mill No. 5.
“Who doesn’t like to look at cute guys with big beards?” Marx said. “Or cute girls who come to look at the guys with great beards!”
Learn more at madeinlowell.com, and check out Red Antler Apothecary’s lovingly and locally made 100 percent natural products here.